CENTRO SPERIMENTALE DI CINEMATOGRAFIA
LOMBARDY DEPARTMENT
OPEN REGISTRATIONS FOR TWO NEW LABS (online)
FILM BUSINESS
(2nd edition)
by Alessandro Masi
April 26 – 30, 2021
2.30pm – 6.30pm CET
Do you want to learn everything about a film’s path to its audience as in ‘Cinema Paradiso’ by Giuseppe Tornatore? And how can you end up out of money while filming like in Wim Wenders’s ‘The State of Things’? Or even blackmailed like in Robert Altman’s ‘The Player’? Or how can a successful actor suddenly find himself alienated as in Sofia Coppola’s ‘Lost in Translation’?
The course is a complete overview to understand the most current dynamics of the film business and includes lectures and open discussions with the instructor and his guests. 1) From producer to distributor: development and financing. 2) The buying and selling of rights: negotiation and contracts. 3) Promotion: festivals, awards, markets. 4) Distribution and marketing. 5) Innovation and new distribution strategies.
INSTRUCTOR: Alessandro MASI, entertainment business professional with 10+ years of experience between Europe and the United States in international sales, distribution, executive production. After the experience as head of content of the platform OwnAir.it launching films such as Kaboom and Enter the Void on the Italian market, producing original films including the documentary Suicide Italy awarded an Italian Golden Globe and responsible for the digital distribution of BiM’s, Rai Cinema’s, Koch Media’s library, he moves to Los Angeles and works on development, international sales and distribution, for some of the leading independent US based companies such as Myriad Pictures, Fremantle, Cohen Media, Sierra/Affinity, Electric Entertainment, of titles including Barney Thomson, American Gods, The Salesman, Captain Fantastic, Manchester by the Sea, Molly’s Game, Atomic Blonde, The Outpost. International distributor and independent executive producer, advocate of innovative film business strategies, collaborates with American Zoetrope, attends the major film markets and festivals. MSc from Bocconi, MBA, certificate from UCLA. Member of the European Film Academy. Find out more: LinkedIn | IMDb.
GUESTS: Francesca Bianchini (Business Affairs Executive, Amazon Studios), Randy Greenberg (Executive Producer ‘The Meg’), Tania Sarra (Founder, Hot Sauce For Film), Nevina Satta (CEO, Sardegna Film Commission), Andrea Scrosati (Group COO, Fremantle), Roberto Stabile (Head of International Department, Anica / Presidente, Lucana Film Commission), and more to be announced…
VENUE: the course will take place online in the presence of the instructor and the guests, via free app.
DURATION: the course is structured in a cycle of 5 lessons from April 26 to April 30, from 2.30pm to 6.30pm CET.
COST: attendance requires a registration fee of €300. The course is preparatory and gives €50 discount for the FilmBusiness+ advanced course.
APPLICATION: email csclabmilano@fondazionecsc.it attaching your CV and cover letter (max 1 page) plus a short bio (max 3 lines) in English no later than April 22, 2021.
LANGUAGE: the course is taught in English.
REQUIREMENTS: basic knowledge of the English language, minimal experience in the sector is required or a strong interest in the film business must emerge from the application.
AVAILABILITY: limited number according to selection at the instructor’s discretion.
CERTIFICATE: upon successful attendance an official certificate from Centro Sperimentale di Cinematografia is issued.
LINK: https://fondazionecsc.it/corso/film-business/
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FILM BUSINESS +
by Alessandro Masi & Tania Sarra
May 3-7 and 10, 2021
2.30pm – 6.30pm CET
Do you want to know how to avoid getting stuck in development hell like Guido in ‘8½’ by Federico Fellini and instead dance lightly through it by mastering the film business and owning powerful pitching skills?
The course has a practical essence and is aimed to build up on theoretical knowledge of the film business, from development and financing to production, marketing and distribution. You will learn how to design and build pitch deck and business plan for a feature film, make a project out of a concept or idea, and pitch it to investors, financiers, distribution and production companies effectively. Participants, either individually or in teams, will work on their own film project (or, if they don’t have one, can pick a film that has already been made), and will be guided step-by-step by the instructors and their special guests through the essential elements of a successful pitch which will be simulated and judged by industry professionals in the final pitching contest !!
INSTRUCTORS: Alessandro MASI, entertainment business professional with 10+ years of experience between Europe and the United States in international sales, distribution, executive production. After the experience as head of content of the platform OwnAir.it launching films such as Kaboom and Enter the Void on the Italian market, producing original films including the documentary Suicide Italy awarded an Italian Golden Globe and responsible for the digital distribution of BiM’s, Rai Cinema’s, Koch Media’s library, he moves to Los Angeles and works on development, international sales and distribution, for some of the leading independent US based companies such as Myriad Pictures, Fremantle, Cohen Media, Sierra/Affinity, Electric Entertainment, of titles including Barney Thomson, American Gods, The Salesman, Captain Fantastic, Manchester by the Sea, Molly’s Game, Atomic Blonde, The Outpost. International distributor and independent executive producer, advocate of innovative film business strategies, collaborates with American Zoetrope, attends the major film markets and festivals. MSc from Bocconi, MBA, certificate from UCLA. Member of the European Film Academy. Find out more: LinkedIn | IMDb.
Tania SARRA, has worked as an executive in the film industry for over 11 years. Her vast media background, which began in PR, grew to senior roles across the film industry, breathing life into feature films through international rights sales and acquisitions. Tania is a distribution and film business expert. She has held leading roles on sales teams for UK based indies and Executive Produced their original productions. Most recently she spearheaded all the feature film buying for MGM Studios across Europe, Middle East and Africa. In 2015 the Business of Film named her a top Upcoming Executive, and in 2014 she was named a Future Leader by Screen International. She is a member of the Advisory Board for the London Film Academy and has sat on various film festival panels as an industry expert. Tania has been the Guest of Honour at the Marche du Film Producer’s Breakfast at the Cannes Film Festival which celebrates producing talent across the world and has worked with Strategic Partners to mentor upcoming producers and writers. During the COVID-19 pandemic Tania co-founded the Global Women In Film Club to offer women in the film industry networking opportunities when there weren’t any. GWIFC has grown to amass a global community of members and continues weekly. Hot Sauce is her first entrepreneurial endeavour. Find out more: LinkedIn | IMDb.
GUESTS: TBA
VENUE: the course will take place online in the presence of the instructors and the guests, via free app.
DURATION: the course is structured in a cycle of 6 lessons from May 3 to May 7 and May 10, from 2.30pm to 6.30pm CET.
COST: attendance requires a registration fee of €450, discounted to €400 if already attended the basic course Film Business or participating in teams of max 3 with one project.
APPLICATION: email csclabmilano@fondazionecsc.it attaching your CV and cover letter (max 1 page) plus a short bio (max 3 lines) in English no later than April 29, 2021.
LANGUAGE: the course is taught in English.
REQUIREMENTS: proficiency in English, prior successful attendance of the Film Business basic course or relevant experience in the sector is required.
AVAILABILITY: limited number according to selection at the instructors’ discretion.
CERTIFICATE: upon successful attendance an official certificate from Centro Sperimentale di Cinematografia is issued.
LINK: https://fondazionecsc.it/corso/film-business-plus/
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