Juan works in the field ever since he remembers. Within his 40 years, he´s developed a strong connection with the land and a gratitude towards what agriculture has taught him, accentuating what this activity has meant over the years for Mexico. Everyday he looks for a way to care for his plants with the same values with which he cares for his family and his children´s growth. He transmits this ideology with his workers, his town and somehow, also with the people that receive his crop.